The goal was to achieve a solid campaign, with a strong appeal, to achieve brand recall and the message to be communicated through a friendly and humorous voice. 

We set out to achieve a piece that broke with several of the communication schemes in the world of agriculture, to achieve greater relevance in the message. So we developed an animated video, with a jingle, which tells the problem that the product solves and its main benefits.

Our work consisted in the development of the jingle from scratch, design and animation of the final campaign piece, as well as the implementation of the advertising campaign to achieve a relevant impact on the desired audience.

We thank Rainbow for trusting us with this campaign.